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The Purple Potion
Can Now Be Yours

Shop Now

The Purple Potion
Can Now Be Yours

Shop Now

Ume plum liqueur

The PURPLE POTION FOR A NEW ERA...

$34.99

17% ABV | 750 ml

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A delightfully tart, mildly sweet plum liqueur featuring a show-stopping royal purple hue.

Handcrafted in California from all-natural plums, dark cherries and grapes with hints of green apple and lemon.

Naturally gluten-free with half the sugar of comparable aperitifs and liqueurs.

UME can be delivered to most states in the continental US.

Enjoy UME over ice, with a splash of soda, or mixed in gem-toned twists on classic cocktails. Get Inspired.

UME GIFT BOX

Add some magic to any occasion by giving the gift of UME.
Free shipping with purchase of bottle & gift box.

You must purchase a bottle of UME to purchase the gift box.

Watch the boxing

$15.00

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Women-Owned Bundle

$94.98

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Support women-owned brands with this bundle from Ume Plum Liqueur and Harridan Vodka.

Both home bar staples in their own right, the two spirits also complement each other brilliantly in cocktails, especially the Purple

Harridan: 1.5 oz UME | 1 oz Harridan | 0.75 oz Lemon | 0.5 Simple.

The Reviews are In

Customer Reviews
4.9 Based on 55 Reviews
5 ★
95% 
52
4 ★
4% 
2
3 ★
1% 
1
2 ★
0% 
0
1 ★
0% 
0
Customer Photos
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Filter Reviews:
07/18/2024
JB
Jason B.
US US
I recommend this product

We love it.

we first experienced this in a bar where they make specialty cocktails. We had to recreate it and we did so successfully. If you get this feedback, let me know as when I receive your response, I will order two more.

07/15/2024
A
Anonymous
US US
I recommend this product

Ume has an excellent, natural-tasting flavor that works well in tiki drinks, as well as gin and tequila cocktails. The color also stands out, making it pair well with clear liquors.

07/14/2024
TC
teresa c.
US US
I recommend this product

delicious, light, flavor, not at all 'cloying', more refreshing!

LOVE it, the flavor, color, bottle, bottle top...everything

07/14/2024
A
Anonymous
US US
I recommend this product

Delicious

Very Tasty, it's great!

07/13/2024
A
Anonymous
US US
I recommend this product

Love it

It tastes really good even by itself but I like it in my margaritas instead of triple sec. It's less sweet which I like.

07/13/2024
A
Anonymous
US US
I recommend this product

Delightfully flavorful and sweet without being too sweet.

So beautiful and delicious.

07/02/2024
A
Anonymous
US US
I recommend this product

Beautiful presentation

Haven't tried it yet waiting for the 4th of July to celebrate with my dinner mates. Looking forward to opening it.

06/08/2024
A
Anonymous
US US
I recommend this product

Yummy

Love the color

06/08/2024
A
Anonymous
US US
I recommend this product

Exceptional

Love the smooth flavor by itself but would blend easily with other ingredients as desired for various cocktails

04/27/2024
A
Anonymous
US US
I recommend this product

Absolutely fantastic!

I really like the fresh fruity taste and I love the beautiful color and bottle. The box and packaging was very elegant and made a wonderful gift.

04/27/2024
A
Anonymous
US US
I recommend this product

Liked it a lot

I'd like a stronger flavor, but it's very good.

04/26/2024
A
Anonymous
US US
I recommend this product

Nice flavor and attractive bottle

Bought for my husband. Only thing was that we had to destroy the gift box to get the bottle out..too tight an insert for the bottle

04/21/2024
A
Anonymous
US US
I recommend this product

Yummy!

Tastes amazing! There are so many cocktail options to use it in and they all taste great! Bottle is beautiful and a keepsake as well!

04/19/2024
GN
Gina N.
US US
I recommend this product

AMAZING FLAVOR

I have tried this with diet sprite, with vodka and with champagne, it is delicious with all so far. Looking to try more recipes! Ordering again soon!

04/18/2024
A
Anonymous
US US
I recommend this product

It's Different

Great with White Hennessey

04/13/2024
YH
Yolanda H.
US US
I recommend this product

Delicious addition to any cocktail recipe

I love the light sweet flavor. I use it with champagne, prosecco and have used it in place of cranberry for a cosmo. Very versatile flavor and delicious.

World of UME

Our Story

Conjured in late 2020 by Jenn Toyzer and Katy Brandes, UME was developed on their quest to curate a unique and versatile beverage that is an experience in and of itself. Inspired by the tart and lightly sweet flavor of plum liqueurs enjoyed around the world, UME is a stunning addition to any at-home bar.

Among its powers, UME's luminescent purple hue changes colors when mixed - from the inky tones of a midnight sky to the palest of lavenders - consider UME an ethereal potion, and every cocktail is a magic trick...

Fast and Simple? Enjoy UME on the rocks or mixed with a splash of soda and a squeeze of lemon or lime.

Love to Experiment? UME can be paired with any base spirit. The possibilities are endless, limited only by imagination... get inspired here.

Ready to purchase the purple potion for your at-home bar? Shop Now

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