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The Purple Potion
Can Now Be Yours

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The Purple Potion
Can Now Be Yours

Shop Now

Ume plum liqueur

The PURPLE POTION FOR A NEW ERA...

$34.99

17% ABV | 750 ml

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A delightfully tart, mildly sweet plum liqueur featuring a show-stopping royal purple hue.

Handcrafted in California from all-natural plums, dark cherries and grapes with hints of green apple and lemon.

Naturally gluten-free with half the sugar of comparable aperitifs and liqueurs.

UME can be delivered to most states in the continental US.

Enjoy UME over ice, with a splash of soda, or mixed in gem-toned twists on classic cocktails. Get Inspired.

UME GIFT BOX

Free UME Gift Box with Every Bottle Purchased While Supplies Last!

Women-Owned Bundle

$94.98

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Support women-owned brands with this bundle from Ume Plum Liqueur and Harridan Vodka.

Both home bar staples in their own right, the two spirits also complement each other brilliantly in cocktails, especially the Purple

Harridan: 1.5 oz UME | 1 oz Harridan | 0.75 oz Lemon | 0.5 Simple.

The Reviews are In

Customer Reviews
5.0 Based on 83 Reviews
5 ★
98% 
81
4 ★
2% 
2
3 ★
0% 
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2 ★
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Filter Reviews:
12/01/2024
CS
Christina S.
US US
I recommend this product

Magic in a bottle

Great to mix or on ice. I loved the glitter in the drink. Try with Prosecco for a nice diner drink.

11/22/2024
RN
Rosa N.
US
I recommend this product

Delicious 😋

I loved the flavor, mixed it with cognac and I loved the flavorful combination. Loved the sparkling color included with my purchase.

11/17/2024
A
Anonymous
US US
I recommend this product

Delightfully Different

Lovely color and great with sparkling

11/16/2024
RW
Robert W.
US US
I recommend this product

Elegance

this is a beautifully balanced liqueur, perfect sweetness but not thick, a very refined plum flavor - it is great on its own and i have mixed it into various cocktails. when i run out, i buy more - thanks ~

11/12/2024
A
Anonymous
US
I recommend this product

Totally delicious!

It’s great with a blackberry seltzer! We love it!

11/09/2024
JS
Jo-Ellen S.
US
I recommend this product

Tastes fabulous!!

It’s hard to describe, it’s sweet but not too sweet. I have tried a few of the suggestions and was not disappointed!! I bought the luster dust separately and it doesn’t change the flavor just adds some shine to my experience. I will definitely be buying it again!

11/04/2024
MP
Michelle P.
US US
I recommend this product

It is delicious!

I maker a martini with grey vodka , UME and a splash of diet sprite.

11/03/2024
GG
Greg G.
US US
I recommend this product

I like it !!

My original purchase arrived partially opened and when I lifted the bottle out of the air cushion the top fell off and some of the styrofoam packing peanuts ended up in the bottle. They dissolved quickly so I had to decant and filter the remaining wine. I emailed your company with my predicament and you came through with another bottle, this one compliments of the house, and we enjoyed the wine with our freinds at our Halloween party. It was a hit and I would recommend this to my friends and am interested in other products from your company. Thank you for the product and I hope to be a client again soon. Greg Gladysiewski 602-750-0018 [email protected]

11/03/2024
TK
Tyshic K.
US US
I recommend this product

I love the sweetness and the warm cozy feeling after drinking it.

The sweet but not overly sweet makes it's a good sipper. It's amazing whether I have it warm or cold and no matter what whenever i drink it I feel like I'm in a warm and cozy bed. Which helps me feel relaxed as if I'm at home.

10/28/2024
DG
Dawn G.
US US
I recommend this product

Favorite cocktail

Made the umerita for a Halloween party and it was a HUGE hit. Wish it was available in stores( Total Wine)? Would make the shopping experience easier

10/20/2024
A
Anonymous
US US
I recommend this product

Beautiful and yummy

I'm not much of a drinker, but I will be reordering at some point. I'm also happy to support a woman owned business as well.

10/20/2024
JE
Jimmy E.
US US
I recommend this product

Different

I'm new to this type of alcohol but have engages myself in learning how to mix this with other additives to make the perfect drink. That task still continues...

10/06/2024
MT
Melissa T.
US US
I recommend this product

It’s just delicious!

It tastes great, low sugar and the color is amazing! I don’t like the strong taste of alcohol and I barely even taste it with Ume even doing shots

09/29/2024
AD
Amber D.
US US
I recommend this product

What a delight this drink is.

I love the color, how it tastes, and I also love how secure the packaging is, never seen anything like it. I love that there is no liquor but I still get a lil buzz of easiness. It’s so smooth and delicious.

09/29/2024
DG
Diane G.
US US
I recommend this product

Delicious!

Wonderful blend, subtle Ume flavor, absolutely perfect

09/22/2024
DC
Donna C.
US US
I recommend this product

My new fall favorite.

Vodka, ume and a dash of lime juice— awesome!!

World of UME

Our Story

Conjured in late 2020 by Jenn Toyzer and Katy Brandes, UME was developed on their quest to curate a unique and versatile beverage that is an experience in and of itself. Inspired by the tart and lightly sweet flavor of plum liqueurs enjoyed around the world, UME is a stunning addition to any at-home bar.

Among its powers, UME's luminescent purple hue changes colors when mixed - from the inky tones of a midnight sky to the palest of lavenders - consider UME an ethereal potion, and every cocktail is a magic trick...

Fast and Simple? Enjoy UME on the rocks or mixed with a splash of soda and a squeeze of lemon or lime.

Love to Experiment? UME can be paired with any base spirit. The possibilities are endless, limited only by imagination... get inspired here.

Ready to purchase the purple potion for your at-home bar? Shop Now

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