Free Shipping with 2+ Bottles or Gift Set. SHOP NOW

The Purple Potion
Can Now Be Yours

Shop Now

The Purple Potion
Can Now Be Yours

Shop Now

Ume plum liqueur

The PURPLE POTION FOR A NEW ERA...

$34.99

17% ABV | 750 ml

Add to cart

A delightfully tart, mildly sweet plum liqueur featuring a show-stopping royal purple hue.

Handcrafted in California from all-natural plums, dark cherries and grapes with hints of green apple and lemon.

Naturally gluten-free with half the sugar of comparable aperitifs and liqueurs.

UME can be delivered to most states in the continental US.

Enjoy UME over ice, with a splash of soda, or mixed in gem-toned twists on classic cocktails. Get Inspired.

February Special

Get 1 packet of Art of Sucre Glitter Bombs with every bottle

Women-Owned Bundle

$94.98

Add to cart

Support women-owned brands with this bundle from Ume Plum Liqueur and Harridan Vodka.

Both home bar staples in their own right, the two spirits also complement each other brilliantly in cocktails, especially the Purple

Harridan: 1.5 oz UME | 1 oz Harridan | 0.75 oz Lemon | 0.5 Simple.

The Reviews are In

Customer Reviews
5.0 Based on 107 Reviews
5 ★
98% 
105
4 ★
2% 
2
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
02/12/2025
A
Anonymous
US US

The wife enjoyed it. Great flavor.

The wife enjoyed it. Great flavor. Would mix well and goes good on it's own.

02/12/2025
BS
Brenda S.
US US

Very unique liquor!

I love that it tastes great by itself, but is very versatile and great as a mixer as well. I also love that it is purple.

02/06/2025
WC
William C.
US US

Delicious+and+Visually+Exciting

Very tasty, one of my favorites in the bar. Customers are drawn by the visual experience and surprised by the smooth texture and paring opportunities.

01/29/2025
TP
Toya P.
US US

Delicious

The Vodka is surprisingly smooth. The Plum Liqueur goes with almost everything when making a mixed drink

01/28/2025
HP
Holly P.
US US

This+stuff+is+unique+and+tasty!!!!

The packaging is awesome!!!!

01/26/2025
LD
Laura D.
US US

Love it !

Love the flavor very refreshing and love the color of it. Wish I could get locally. Will probably order again

01/26/2025
SA
Suzan A.
US US

Smooth plum liquor for sipping or mixing

For my first bottle, it was all about sipping in the evening and it was gone in a month. Just ordered and received my new order where I got 2 instead of one due to the free shipping. Lovely new item and plan to explore mixing in the spring.

01/22/2025
TT
Ty T.
US US

Loving it

The color draws you in, the taste sensational!

01/21/2025
RW
Richard W.
US US

Flavorful but not to sweet

A nice over ice refreshment

01/12/2025
WR
William R.
US US

UME Plum Liqueur superb taste was highly refreshing.

My favorite things about UME were its smoothness and flavor. I liked it straight out of the bottle, so no improvements are needed.

01/09/2025
CF
Cory F.
US US

Perfect purple potion.

UME is one of my favorites, tasteful, and flavorful enough to be enjoyed as a cordial or as a mixer in other cocktails. The handy recipe card included gives great ideas, my favorite being the margarita and the champagne cocktail. FedEx is a pain to deal with here since I am working during the day, but shipping issues are on FedEx, not on UME. Keep up the wonderful work!

01/07/2025
RG
Rosemary G.
US US

Absolutely love it!!

What more can I say but it is the best. I love the flavor and the warmth when it goes down.

01/06/2025
VR
Vicki R.
US US

This was a fantastic new discovery!

We really enjoyed mixing it with a bit of vodka and squirt on NYE!

01/06/2025
A
Anonymous
US US

What a hit💜

We loved it and shared in our instagram story too!

01/06/2025
A
Anonymous
US US

Purple Magic in a bottle

This is delicious straight and as a mixer. I prefer it straight simply because it's so delicious, but I have experimented with mixing it with ginger ale and various fruit drinks.

01/05/2025
JF
Judith F.
US US

Everything about it is magical.

How well it pairs with so many different spirits.

World of UME

Our Story

Conjured in late 2020 by Jenn Toyzer and Katy Brandes, UME was developed on their quest to curate a unique and versatile beverage that is an experience in and of itself. Inspired by the tart and lightly sweet flavor of plum liqueurs enjoyed around the world, UME is a stunning addition to any at-home bar.

Among its powers, UME's luminescent purple hue changes colors when mixed - from the inky tones of a midnight sky to the palest of lavenders - consider UME an ethereal potion, and every cocktail is a magic trick...

Fast and Simple? Enjoy UME on the rocks or mixed with a splash of soda and a squeeze of lemon or lime.

Love to Experiment? UME can be paired with any base spirit. The possibilities are endless, limited only by imagination... get inspired here.

Ready to purchase the purple potion for your at-home bar? Shop Now

How to enjoy

0
Your Cart
Your cart is empty
Calculate Shipping