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The Purple Potion
Can Now Be Yours

Shop Now

The Purple Potion
Can Now Be Yours

Shop Now

Ume plum liqueur

The PURPLE POTION FOR A NEW ERA...

$34.99

17% ABV | 750 ml

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A delightfully tart, mildly sweet plum liqueur featuring a show-stopping royal purple hue.

Handcrafted in California from all-natural plums, dark cherries and grapes with hints of green apple and lemon.

Naturally gluten-free with half the sugar of comparable aperitifs and liqueurs.

UME can be delivered to most states in the continental US.

Enjoy UME over ice, with a splash of soda, or mixed in gem-toned twists on classic cocktails. Get Inspired.

UME GIFT BOX

Add some magic to any occasion by giving the gift of UME.
Free shipping with purchase of bottle & gift box.

You must purchase a bottle of UME to purchase the gift box.

Watch the boxing

$15.00

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Women-Owned Bundle

$94.98

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Support women-owned brands with this bundle from Ume Plum Liqueur and Harridan Vodka.

Both home bar staples in their own right, the two spirits also complement each other brilliantly in cocktails, especially the Purple

Harridan: 1.5 oz UME | 1 oz Harridan | 0.75 oz Lemon | 0.5 Simple.

The Reviews are In

Customer Reviews
5.0 Based on 97 Reviews
5 ★
98% 
95
4 ★
2% 
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3 ★
0% 
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2 ★
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Filter Reviews:
01/12/2025
WR
William R.
US US

UME Plum Liqueur superb taste was highly refreshing.

My favorite things about UME were its smoothness and flavor. I liked it straight out of the bottle, so no improvements are needed.

01/09/2025
CF
Cory F.
US US

Perfect purple potion.

UME is one of my favorites, tasteful, and flavorful enough to be enjoyed as a cordial or as a mixer in other cocktails. The handy recipe card included gives great ideas, my favorite being the margarita and the champagne cocktail. FedEx is a pain to deal with here since I am working during the day, but shipping issues are on FedEx, not on UME. Keep up the wonderful work!

01/07/2025
RG
Rosemary G.
US US

Absolutely love it!!

What more can I say but it is the best. I love the flavor and the warmth when it goes down.

01/06/2025
VR
Vicki R.
US US

This was a fantastic new discovery!

We really enjoyed mixing it with a bit of vodka and squirt on NYE!

01/06/2025
A
Anonymous
US US

What a hit💜

We loved it and shared in our instagram story too!

01/06/2025
A
Anonymous
US US

Purple Magic in a bottle

This is delicious straight and as a mixer. I prefer it straight simply because it's so delicious, but I have experimented with mixing it with ginger ale and various fruit drinks.

01/05/2025
JF
Judith F.
US US

Everything about it is magical.

How well it pairs with so many different spirits.

01/04/2025
SG
Sandra G.
US US

Made a wonderful gift!!

Bought this as a gift for our son and daughter-in-law, the loved it!! Said it was delicious!! Wish you shipped to Alaska!

01/04/2025
SB
Sandra B.
US US

An exciting change from wine or hard liquer.

I love the bottle and the color, I would have bought it for that alone, however, the more I drink it the better I like it. It has a bright plun flavor with notes of dark cherry. It is great mixed or just over ice to sip and enjoy.

12/25/2024
A
Anonymous
US US

I found it delicious! Everyone who tried it loved it as well. The only problem I have is that I can’t buy it in my State.

I found it delicious and everyone who tried it loved it as well. My only complaint is that I can’t buy not purchase it in my State at a local store.

12/21/2024
GR
Greg R.
US US

Perfect gift

Got this for my college aged god-daughter and she loved it! A wonderful flavor addition to modern cocktails and classics alike. Favorite so far is adding to a Lemon Drop Martini for a visually striking and wonderfully tart drink k!

12/20/2024
DP
David P.
US US

Odiferous.

I have tried it straight, and mixed with honey bourbon, and both are wonderful. The scent when straight was quite powerful, and spread throughout the entire room.

12/08/2024
PF
Pam F.
US US
I recommend this product

So delicious!

Just loved it. I sent one to a family member for a holiday gift.

12/08/2024
CK
Cynthia K.
US US
I recommend this product

Love it

Everything I make with it is great

12/01/2024
CS
Christina S.
US US
I recommend this product

Magic in a bottle

Great to mix or on ice. I loved the glitter in the drink. Try with Prosecco for a nice diner drink.

11/22/2024
RN
Rosa N.
US
I recommend this product

Delicious 😋

I loved the flavor, mixed it with cognac and I loved the flavorful combination. Loved the sparkling color included with my purchase.

World of UME

Our Story

Conjured in late 2020 by Jenn Toyzer and Katy Brandes, UME was developed on their quest to curate a unique and versatile beverage that is an experience in and of itself. Inspired by the tart and lightly sweet flavor of plum liqueurs enjoyed around the world, UME is a stunning addition to any at-home bar.

Among its powers, UME's luminescent purple hue changes colors when mixed - from the inky tones of a midnight sky to the palest of lavenders - consider UME an ethereal potion, and every cocktail is a magic trick...

Fast and Simple? Enjoy UME on the rocks or mixed with a splash of soda and a squeeze of lemon or lime.

Love to Experiment? UME can be paired with any base spirit. The possibilities are endless, limited only by imagination... get inspired here.

Ready to purchase the purple potion for your at-home bar? Shop Now

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