Free Shipping with 2+ Bottles or Gift Set. SHOP NOW

The Purple Potion
Can Now Be Yours

Shop Now

The Purple Potion
Can Now Be Yours

Shop Now

Ume plum liqueur



17% ABV | 750 ml

Add to cart

A delightfully tart, mildly sweet plum liqueur featuring a show-stopping royal purple hue.

Handcrafted in California from all-natural plums, dark cherries and grapes with hints of green apple and lemon.

Naturally gluten-free with half the sugar of comparable aperitifs and liqueurs.

UME can be delivered to most states in the continental US.

Enjoy UME over ice, with a splash of soda, or mixed in gem-toned twists on classic cocktails. Get Inspired.


Add some magic to any occasion by giving the gift of UME.
Free shipping with purchase of bottle & gift box.

You must purchase a bottle of UME to purchase the gift box.

Watch the boxing


Add to cart

Women's History Month Bundle


Add to cart

Drink well while giving back. This Women's History Month, women-owned brands Ume Plum Liqueur and Harridan Vodka have teamed up to support the Brigid Alliance, an organization that provides women with reproductive health services, no matter what it takes. 10% of every purchase of this UME and Harridan bundle will be donated to the Alliance.

Both home bar staples in their own right, the two spirits also complement each other brilliantly in cocktails, especially the Purple

Harridan: 1.5 oz UME | 1 oz Harridan | 0.75 oz Lemon | 0.5 Simple.

Bundle includes both gift boxes

UME Plum Beanie

Purple Plum Winter Hat
(one size fits most)


Add to cart

You must purchase a bottle of UME Plum Liqueur in order to purchase the UME Plum Beanie.

World of UME

Our Story

Conjured in late 2020 by Jenn Toyzer and Katy Brandes, UME was developed on their quest to curate a unique and versatile beverage that is an experience in and of itself. Inspired by the tart and lightly sweet flavor of plum liqueurs enjoyed around the world, UME is a stunning addition to any at-home bar.

Among its powers, UME's luminescent purple hue changes colors when mixed - from the inky tones of a midnight sky to the palest of lavenders - consider UME an ethereal potion, and every cocktail is a magic trick...

Fast and Simple? Enjoy UME on the rocks or mixed with a splash of soda and a squeeze of lemon or lime.

Love to Experiment? UME can be paired with any base spirit. The possibilities are endless, limited only by imagination... get inspired here.

Ready to purchase the purple potion for your at-home bar? Shop Now

How to enjoy

Your Cart
Your cart is empty
Calculate Shipping