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The Purple Potion
Can Now Be Yours

Shop Now

The Purple Potion
Can Now Be Yours

Shop Now

Ume plum liqueur

The PURPLE POTION FOR A NEW ERA...

$34.99

17% ABV | 750 ml

A delightfully tart, mildly sweet plum liqueur featuring a show-stopping royal purple hue.

Handcrafted in California from all-natural plums, dark cherries and grapes with hints of green apple and lemon.

Naturally gluten-free with half the sugar of comparable aperitifs and liqueurs.

UME can be delivered to most states in the continental US.

Enjoy UME over ice, with a splash of soda, or mixed in gem-toned twists on classic cocktails. Get Inspired.

Women-Owned Bundle

$94.98

Support women-owned brands with this bundle from Ume Plum Liqueur and Harridan Vodka.

Both home bar staples in their own right, the two spirits also complement each other brilliantly in cocktails, especially the Purple

Harridan: 1.5 oz UME | 1 oz Harridan | 0.75 oz Lemon | 0.5 Simple.

The Reviews are In

Customer Reviews
4.9 Based on 114 Reviews
5 ★
97% 
111
4 ★
2% 
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Customer Photos
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Filter Reviews:
04/01/2025
KW
Keturah W.
US US

Wher is the tart?

I hesitated before finally purchasing this liqueur, but finally I could not resist. It came rather quickly, well insulated along with a sample of some glittery cotton candy. I was so very disappointed as it was extremely sweet with no tartness. The shipper was unconcerned with my displeasure and told me to reach out to the company and then I see this among my emails. It is very pretty, but not as described and I will have to "hide" it in something with a tart base such as lemonade. If you like sweet, might like it, but if you want tart, then I highly doubt it.

04/01/2025
A
Anonymous
US US

Super yummy

The flavors are delicious. The bottle is amazing. The shipping and handle is beyond what you would expect.

03/18/2025
AC
Amber C.
US US

Differently floral

We love our UME! We just mix it with a bit of gingerale for some bubbles and sip at it. It was a great gift!

03/18/2025
A
Anonymous
US US

Wasn’t what I thought

Not what I expected, not for me.

03/16/2025
MC
MARIA C.
US US

Love It!

Best tasting liqueur I’ve tried in a while! Love it with Pomegranate Juice! My new relaxing drink and I’m sharing it with friends and family.

03/03/2025
A
Anonymous
US US

On the rocks. It is not too sweet or strong. Perfectly made :).

02/15/2025
DF
Denis F.
US US

This is delightfully delicious.

I love the fruity flavor.

02/12/2025
A
Anonymous
US US

The wife enjoyed it. Great flavor.

The wife enjoyed it. Great flavor. Would mix well and goes good on it's own.

02/12/2025
BS
Brenda S.
US US

Very unique liquor!

I love that it tastes great by itself, but is very versatile and great as a mixer as well. I also love that it is purple.

02/06/2025
WC
William C.
US US

Delicious+and+Visually+Exciting

Very tasty, one of my favorites in the bar. Customers are drawn by the visual experience and surprised by the smooth texture and paring opportunities.

01/29/2025
TP
Toya P.
US US

Delicious

The Vodka is surprisingly smooth. The Plum Liqueur goes with almost everything when making a mixed drink

01/28/2025
HP
Holly P.
US US

This+stuff+is+unique+and+tasty!!!!

The packaging is awesome!!!!

01/26/2025
LD
Laura D.
US US

Love it !

Love the flavor very refreshing and love the color of it. Wish I could get locally. Will probably order again

01/26/2025
SA
Suzan A.
US US

Smooth plum liquor for sipping or mixing

For my first bottle, it was all about sipping in the evening and it was gone in a month. Just ordered and received my new order where I got 2 instead of one due to the free shipping. Lovely new item and plan to explore mixing in the spring.

01/22/2025
TT
Ty T.
US US

Loving it

The color draws you in, the taste sensational!

01/21/2025
RW
Richard W.
US US

Flavorful but not to sweet

A nice over ice refreshment

World of UME

Our Story

Conjured in late 2020 by Jenn Toyzer and Katy Brandes, UME was developed on their quest to curate a unique and versatile beverage that is an experience in and of itself. Inspired by the tart and lightly sweet flavor of plum liqueurs enjoyed around the world, UME is a stunning addition to any at-home bar.

Among its powers, UME's luminescent purple hue changes colors when mixed - from the inky tones of a midnight sky to the palest of lavenders - consider UME an ethereal potion, and every cocktail is a magic trick...

Fast and Simple? Enjoy UME on the rocks or mixed with a splash of soda and a squeeze of lemon or lime.

Love to Experiment? UME can be paired with any base spirit. The possibilities are endless, limited only by imagination... get inspired here.

Ready to purchase the purple potion for your at-home bar? Shop Now

How to enjoy